Leading up to September 7th, we're calling BS on everything society tells us about getting older. That you're past your prime? That you should step aside? That silver means second place? Not today, and not ever with Lyft.

We're launching "Silver is Gold" with three big moves: We're partnering with tennis legend Billie Jean King to celebrate champions of the silver generation. We're spotlighting community heroes like the NY Liberty Timeless Torches and Life Story Club who prove energy has no expiration date. And we're making Grandparents Day about more than greeting cards — it's about gifting yourself real independence with Lyft Silver.

Because it's time to reframe the conversation around aging entirely.

“Using Lyft Silver gives me the peace of mind that I can order a car on an app that’s built for my generation and arrive confidently," says King.

Here's the thing: 60 million older adults in the U.S. lack access to adequate transportation. That's not just a statistic, it's millions of people being isolated from the world they helped build. We're not ok with that! This isn't about aging out, it's about shifting gears and continuing to show up with confidence. Lyft analyzed ride data to reveal what grandparents are actually doing in cities across America. Spoiler alert: they're not slowing down. 

"That conversation about giving up car keys is happening in 60 million households across America," says Lyft CEO David Risher, whose personal experience with his mom inspired the creation of Lyft Silver. "We built Lyft Silver to ensure that conversation doesn't have to mean the end of independence."

Forget everything you think you know about "senior services." Lyft Silver isn't about slowing things down, it's about designing up. We're talking:

But this Grandparents Day, Lyft is going way deeper than features.

These aren't your average dancers. The Timeless Torches, a 40+ and up dance team, perform at New York Liberty games and prove every time that energy has no expiration date. They're living proof that staying active and engaged isn't just possible as we age — it's necessary!

Every ride has a story, and this Grandparents Day, we're partnering with Life Story Club to help families connect with the stories that actually matter. Through an intergenerational storytelling game day, we're creating space for wisdom to flow both ways.

"We believe every person has a story worth sharing," says Dr. Jennifer Wong, Executive Director of Life Story Club. "Our partnership with Lyft helps ensure that older adults can stay connected not just to places, but to the people who want to hear their stories."

Because here's what we know: senior mobility isn't about getting from point A to point B. It's about staying connected to community, purpose, and joy.

Ready to prove that silver is gold? Leading up to Grandparents Day (August 26 - September 7), we're putting our money where our mouth is: new users can get $10 off their first Lyft Silver ride with code GRANDPARENTS, for a limited time.

Whether you're ready to experience the freedom yourself, or you're gifting independence to someone who deserves it, this is your moment to discover that the most precious gold has always come in silver.

Ready to go Silver? Download the Lyft app, turn on Lyft Silver, redeem code GRANDPARENTS on the home screen, and discover that when it comes to independence, silver truly is gold.

For more information about Lyft Silver, visit lyft.com/silver.