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Your privacy choices
Personalized advertising about Lyft or on Lyft’s Platform
Our mission is to improve people’s lives with the world’s best transportation. As part of this mission, we may want to tell you about new launches or provide promotions for Lyft that are relevant to you, such as promo codes or discounted rides. We also may want to show you advertisements (“ads”) on the Lyft Platform for products and services that are relevant and personalized to you.
We do not sell your personal information to third parties for money -- no one can buy the personal information we collect from and about you and we do not act as a data broker. However, to deliver relevant personalized ads to you on and off Lyft’s platform, we use and may share with third parties your personal information. Even though they involve no exchange of money, these disclosures may constitute “sharing” or “selling” of personal information under certain U.S. state privacy laws, which we describe in more detail here.
You may opt out of our sharing of your personal information for these personalized advertising purposes by clicking the opt out button below. If you opt out, we will cease this sharing and “targeted advertising” as defined under relevant state privacy laws. Learn more about data privacy at Lyft.
Personalized advertising through cookies
You may choose to enable online, where available, a universal opt-out preference tool that automatically communicates your opt-out preferences which we intend to respect. You may also opt out of our use and sharing of your personal information through cookies and similar technologies for targeted advertising here. If you clear your cookies on this browser or use another browser or device, you may need to opt out again here. Learn more about data privacy at Lyft.