Today, Lyft Media, a player in the growing Rideshare Media landscape, announced a suite of new ad solutions that build on its vision: connecting brands with riders in innovative and tailored ways through data-driven marketing on the move. The updated ad portfolio offers brands creative opportunities to leverage first-party data and rider preferences with high-engagement ad solutions including Sponsored Map Vehicles and Sponsored Rides by Mode (both exclusive to Lyft), and Vertical Video, a new format available on Wait & Save. These innovative ad formats are evidence of Lyft tapping into the mindset and location of a rider to understand the context before serving an ad. Based on a recent Kantar study, campaigns on the platform continue to outperform the norm - demonstrating brands achieved 7.9 percentage points higher in Brand Favorability and 9.5 percentage points higher in Purchase Intent.
Drive buzz with Sponsored Map Vehicle takeovers
Exclusively 'Own the Lyft Map' nationwide for a full day by taking over the map experience with Sponsored Map Vehicles, including brand messaging and custom-designed vehicle icons. This solution is now available to all brands and is built to maximize visibility and drive brand love.
Surprise and delight your audience
Boost brand favorability while providing riders with a credit towards a ride with Sponsored Rides by Mode. This solution allows brands to sponsor ride discounts on Standard and Priority modes, displayed prominently on the Lyft homepage and across additional surfaces throughout the rider’s journey.
Tell your brand’s story with high impact video
Engage riders with Vertical Video (Wait and Save) – our high-impact, non-skippable video format – that allows brands to customize a full-screen digital canvas for storytelling and to drive awareness effectively when someone is on the curb, waiting for their Lyft to arrive.
Lyft Media’s ability to reach advertisers' target audiences in the right place at the right time registers an 76.78% on-target percentage, higher than industry norms, according to Nielsen.*
“It is exciting to see how quickly the product and technical teams have moved to develop ad formats that are custom to the Lyft platform and so thoughtful about the mindset of the rider. Lyft Media has about 24 minutes on average with the rider on the ‘curb’ and in the car, and Sponsored Map Vehicles, Sponsored Rides by Mode and Vertical Video are all designed to drive true engagement and make a lasting impression during those rides. We’re just getting started with data driven marketing on the move - and unlocking real business outcomes for advertisers.”
— Suzie Reider, EVP of Lyft Media & Lyft Business
About Lyft Media
Brands and agencies can partner with Lyft across a broad range of digital and out-of-home advertising solutions including in-app ads and on-street bikeshare stations. Lyft Media’s digital offerings are available in the app nationally and include formats such as video and poster units, complemented by robust first and third-party targeting and measurement capabilities.
Learn more about Lyft Media here.
Learn more about Lyft In-app Solutions here.
Learn more about privacy at Lyft here.
*Source: Nielsen ONE Ads, Mobile/App, [8/19/24 - 1/31/25], P18-49