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Our mission is to serve and connect. As part of this mission, we may want to use your personal information to tell you about new launches or provide promotions for Lyft that are relevant to you, such as promo codes or discounted rides. We also may want to use your personal information to show you advertisements (“ads”) on and off the Lyft Platform for products and services that are relevant and personalized to you.

We do not sell your personal information to third parties for money -- no one can buy the personal information we collect from and about you. However, we use and may share with third parties your personal information. Even though they involve no exchange of money, these actions may constitute “sharing,” “selling,” or “targeted advertising” under certain U.S. state privacy laws, which we describe in more detail here.

You may opt out of our “selling,” “sharing,” or use of your personal information for “targeted advertising” (as defined under applicable U.S. state privacy laws) by navigating to the Privacy menu in Settings in your Lyft app and clicking the “Share my Information” toggle under Your Privacy Choices, or by clicking here and logging in to your account. Learn more about data privacy at Lyft.

We also use cookies for personalized advertising purposes, and may share with our partners personal information collected through these technologies. These disclosures may constitute “sharing” or “selling” of personal information under certain U.S. state privacy laws, which we describe in more detail here.

You may choose to enable online, where available, a universal opt-out preference tool that automatically communicates your opt-out preferences which we intend to respect. You may also opt out of our use and sharing of your personal information through cookies and similar technologies for targeted advertising here. If you clear your cookies on this browser or use another browser or device, you may need to opt out again here. Learn more about data privacy at Lyft.