After a two- to three-year hiatus, many musicians once again took to the stage in 2023 — and fans were ready and waiting. Beyoncé’s Renaissance World Tour broke ticket-sale records worldwide. Dead & Company (the Grateful Dead spin-off) put on a Final Tour that sold out arenas in New York and San Francisco. And fans attending Taylor Swift’s Eras Tour, which reached Beatlemania levels of attention, shook the ground so hard in Seattle that it registered as an earthquake.
Because many concertgoers took a Lyft to and from these concerts, and artists generally tour across multiple U.S. cities, the Rev team has millions of concert-related data points to dig into. Here’s what distinguishes each musician’s fans:
Dead & Company
Biggest hippies: Over twice as likely to take a Lyft ride to a dispensary and least likely to go to the office.
Farthest flung: Taylor was the only artist whose fans represented all 50 states; 36% traveled outside their hometown to see her.
Most loyal: Most likely to have attended more than one show — and to have taken Lyft rides since 2016.
Nightlife lovers: Most likely to go to a hookah lounge or nightclub.
Most productive: Most likely to head to the office and be in bed before 10 p.m. on weekdays.
Chillest students: Third most likely to go to a college or university, but least likely to go to the library.
Youngest at heart: Most likely to go to the mall (favorite store: Forever 21) and last to leave a bar or club.
Best self-carers: Most likely to go to a spa or hair salon.
Biggest romantics: Most likely to go out to dinner on Valentine’s Day and go to Central Park
Sweetest: Most likely to go to a pet store or get ice cream.
Biggest homebodies: Most likely to visit Home Depot and twice as likely to go to Whole Foods as any other fan.
Most rugged: Most likely to visit a campsite, but least likely to go to a spa.
Nicest: Most Canadian fans and tied for the biggest maximum tip.
Biggest bodybuilders: Most likely to eat fast food — and hit the gym.