The Iconic Oscar Mayer Wienermobile Becomes the Beefiest Lyft XL Ride
Calling all hot dog lovers in New York, Chicago, Los Angeles, and Atlanta! The Oscar Mayer Wienermobile is headed to a neighborhood near you.
The Oscar Mayer Wienermobile has been an Airbnb, a witness to marriage proposals, and a reason for joy in all 50 states. Now, for the first time ever, the Oscar Mayer Wienermobile is taking a spin as a rideshare vehicle.
A few lucky Lyft riders who request a Lyft XL in New York, Chicago, Los Angeles, and Atlanta will be surprised with the hot-doggiest ride in town from Wednesday, 8/25/21 through Friday, 8/27/21. The Wienermobile will be piloted by two five-star drivers, the Oscar Mayer Hot Doggers. Riders on the Wienermobile will enjoy their ride with music, neon lights, free shirts, hot dog masks, and Weinermobile shaped whistles (aka Weenie Whistles), all the way to their final destination.
“Lyft has been helping riders get back to the summer fun they missed in 2020, whether you’re headed to a family picnic, BBQ with friends, or attending a sports game or concert,” said Ethan Eyler, Director of Brand Products at Lyft. “We’re excited to hit the road with Oscar Mayer and surprise our riders with a once-in-a-lifetime opportunity to celebrate summer from inside the world-famous Wienermobile.”
“Oscar Mayer has a legacy of elevating enjoyment from people’s plates into pop culture – from our 27-foot long Wienermobile, to the Weenie Whistle, to the famed ‘Oh I wish jingle’,” said Megan Lang, Associate Marketing Director, Oscar Mayer. “With the world as our canvas and meat as our medium, we want to do all we can to spark unexpected smiles wherever we go.”