Lyft News

Lyft announces 2024 voting access program & joins new coalition with Levi Strauss & Co. and Showtime/MTV

Apr 30, 2024

Lyft is a force for good, connecting riders and drivers to their communities to make a difference while removing transportation barriers. A study by professors from Harvard University and Boston University found that “66% of voters with access to a car voted in the 2018 general election, compared to only 36% who did not, a 30 percentage point gap.” [1] For the last decade, the biennial non-partisan Lyft Up Voting Access Program has tried to address this issue by helping everyone make their voice heard with free and discounted rides to the polls. 

Today, Lyft announced our program for the 2024 election cycle. Over the years, we’ve helped more than 3 million people exercise their right to vote — our 2024 pledge is to grow our program’s ride volume by 25% in order to get more people to the polls. This year, we’re also putting more attention toward closing the voting gap for community college students. We are partnering with Levi Strauss & Co. and Showtime / MTV in a new coalition to increase student voter registration and turnout, our shared goal is to support 500,000 community college students by 2028. 

The 2024 Lyft Up Voting Access Program will help provide access to the polls by sharing critical voting access information and providing free and discounted rides to the polls. The program will: 

  • Offer discounted rides to the polls on Election Day (November 5, 2024) across the country.

  • Donate free or heavily discounted ride codes to nonprofit partners whose communities traditionally face barriers getting to the polls. 

  • Help riders, drivers, and team members register, prepare to vote, and understand voting ID requirements, with partners like When We All Vote, the League of Women Voters, and VoteRiders.

  • Make it easy for Lyft employees to volunteer as poll workers via Power the Polls.

  • Partner with Levi Strauss & Co. and Showtime/MTV to form a new coalition aimed at closing the voting gap for community college students, with the goal of supporting 500,000 community college students by 2028. Community college students accounted for roughly one-third of U.S. postsecondary students in 2020 but saw a national voting rate nearly 10 percentage points lower than four-year universities in the last presidential election.

“Every American citizen should be able to exercise their right to vote without worrying about the cost or difficulty of getting to the polls,” said David Risher, Lyft CEO. “Everyone — from a driver who's given a thousand rides to a rider who hasn’t taken her first one yet — deserves to have their voice heard at the polls. Our Voting Access Program is a great way Lyft can be a force for good.” 

This 2024 election cycle, our new nonprofit partners include, but are not limited to: National Council of Negro Women (NCNW), Iraq and Afghanistan Veterans of America (IAVA), National Council on Aging (NCOA), Asian and Pacific Islander American Vote (APIAVote), Hispanic Federation, and The National Association for the Advancement of Colored People (NAACP). These partners will distribute ride codes directly to people in their networks whom they identify as most in need of transportation. 

Here’s What Lyft Up Voting Access Partners Are Saying

“Voting is a fundamental right that should be accessible to all citizens, regardless of their location or mobility,” said Kelly McFarland Stratman, chief of staff & interim co-CEO for the League of Women Voters of the United States. “Ensuring safe and reliable access to polling places with Lyft helps promote inclusivity and strengthens our democracy by enabling greater participation in the electoral process. Everyone deserves the right to vote, and transportation should never be a barrier.”

“APIAVote deeply values Lyft's continued partnership and commitment to empowering Asian American, Native Hawaiian, and Pacific Islander voices. Lyft's generous contribution in ride credits will go far in addressing transportation barriers for underserved AAPI voters like students and elders as they head to the polls this election season. Lyft's partnership enabled record AAPI turnout in 2020 and boosted first-time voters in 2022 midterms,” said Christine Chen, co-Founder and Executive Director of Asian Pacific Islander American Vote (APIAVote). “For 2024, this vital support allows us to further mobilize our trusted nationwide network of partners to directly engage with their communities at their maximum potential.”

"Every election season, voters face barriers when trying to cast their ballots — transportation should not be one of them. When We All Vote is proud to partner with Lyft to ensure more voters are not only registered to vote, but also have safe transportation options to the polls on Election Day. Our vote is our voice and our power, and all of us play a role in helping more Americans make their voices heard at the ballot box,” said Beth Lynk, Executive Director of When We All Vote.  

“IAVA wants all of its members, whether they’re a Republican, Democrat or the more than half of our membership who tell us they don’t identify with either major political party to vote this November,” said Allison Jaslow, CEO of Iraq and Afghanistan Veterans of America, and an Iraq War veteran. “IAVA also wants every other American who wants to vote in this important election to be able to do so. We fought to defend this basic right of all Americans, many of us lost battle buddies in doing so, and we applaud Lyft’s commitment to removing barriers so that our fellow citizens’ voices can be heard at the ballot box.”

"The right to vote is one of the most quintessential rights that is afforded to American citizens," said Shavon Arline-Bradley, President and CEO of NCNW. "The Black community and women have historically experienced the ills of voter suppression. NCNW proudly stands to advance this collaboration to ensure that no barriers prohibit any eligible voter the opportunity to exercise their right to participate in our democracy."

“We are thrilled to partner with Lyft to provide transportation to the polls, especially during this pivotal election year where a record-breaking 36 million Latinos are eligible to vote. Transportation to the polls isn’t always the easiest, especially for seniors, those with physical disabilities, or families without childcare who must take their children to the polls in order to vote. That’s why we are happy to have Lyft’s support to ensure community members can get to the polls and exercise their right to vote. We thank Lyft for their commitment towards making our voices heard during this election cycle,” said Frankie Miranda, president and CEO of Hispanic Federation.

“During a time where our most sacred right to vote is under attack, we must fight back with every tool at our disposal. For many Americans, especially Black Americans, accessible and affordable transportation continues to impede access to the ballot box. The NAACP is proud to continue working with our partners at Lyft to create pathways to the polls through free and low-cost rideshare services. Together, we will make sure every vote is counted and every voice is heard,” said Derrick Johnson, NAACP President & CEO.

Our Voting Access Program is part of our Lyft Up initiative – a comprehensive effort to expand transportation access to those who need it most. Lyft Up bridges the most serious transportation gaps in cities across North America – using free and discounted rides to help address challenges like joblessness, food insecurity, and poor health

At this stage in the election year, we are not offering a public ride code; instead, we’re working through nonprofit partners to distribute codes within communities most in need of access. We will share more information about our plans for how the broader public can participate in these efforts in the coming months. 

Our Voting Access partners were chosen through a closed process. We are not accepting solicitations for new partners.

Promo codes, which will be distributed by our Voting Access partners, can be used for Lyft rides to polling locations, including registered dropbox locations if you are in an exclusively vote-by-mail state. Limited quantity available. Limit one per user. Lyft promo codes and discounts are offered in accordance with all applicable laws and regulations and cannot be combined with other ride credit or offers. Offer of promo code is not intended to induce, nor is it conditioned on, the act of voting, or voting for or against any particular person or measure. Subject to Lyft's Terms of Service