October 20 is International Pronouns Day. To celebrate, Lyft is launching an awareness campaign in partnership with several LGBTQ+ artists. Each artist created license plates featuring custom art and the artist’s personal pronouns. The “Pronoun Plates'' designs reflect the artists’ relationships with their own pronouns. The campaign includes short films with a few of the artists discussing their designs and telling their own stories. More details on participating artists can be found at the bottom of this blog post.
Pronoun Plates with original artwork are currently up for auction through Charitybuzz to support Human Rights Campaign (HRC) and National Center for Transgender Equality (NCTE). Lyft will also donate $100,000 equally to these two organizations in celebration of International Pronoun Day, to build on Lyft ride grants alongside HRC's Transgender Justice Initiative to twenty community based organizations serving the LGBTQ community, with a focus on trans women of color. Groups such as GALAEI in Philadelphia and the House of Tulip in New Orleans have utilized Lyft rides to help clients with a variety of transportation needs, such as rides to healthcare appointments, for job interviews, and from domestic violence crises. TJI & Lyft were also able to provide rides to this year's National Trans Visibility March and their satellite march partners in Atlanta, New York, Orlando, and Sacramento.
The Pronoun Plates campaign encourages Lyft drivers to update and share their personal pronouns on their Lyft Driver app profiles. We believe that sharing pronouns creates safer shared rides. We support the right of individuals to express their true identities. And we want to make sure our values are reflected in our product. Riders are also able to update and share their pronouns on their Lyft profiles. And we’re relaunching our trans driver support program with NCTE as part of the Pronoun Plates campaign.
Update your pronouns on your Lyft profile today.
Learn more at lyft.com/pronoun-plates.
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Artists
Theo Grimes (they/them) is a Philly-based artist whose work centers around queer people of color, gender identity, and living a bold, happy life.
Zipeng Zhu (he/him) is a designer, illustrator, animator, and art director in New York City who wants to make everyday a razzle-dazzle musical.
Melita Tirado (he/they) is a Queer Peruvian-American illustrator based in Philadelphia. Their energetic and colorful work is inspired by his experience with biculturalism, queerness, and how those interact.
Barbara Alca (she/they) is an illustrator and graphic designer based in Barcelona who loves to draw imaginary characters who combine the dualities of masculinity and femininity and who don’t fit into traditional gender roles.
Milo Wren (they/he) is an illustrator whose work focuses on queer issues and relationships, as well as body positivity through fun and mystical characters.
Spencer Ashley (they/them) is a non-binary Toronto-based illustrator with experience in ceramics, screenprinting, and mural work, who’s all about having fun.
Shanee Benjamin (she/her) is an illustrator and art director based in Brooklyn that specializes in brand work and social content for Millennials and Gen-Z.
Mich Miller (they/them) is a multi-disciplinary artist based in Los Angeles. Their work consists of saturated color, gradients, and shapes that represent scientific, environmental, and cultural metaphors relevant to their trans identity.
Olivia M Healy (she/they) is an award-winning illustrator based in London. Their work explores people’s relationships with others, themselves, and the natural world.