Lyft and Resorts World Las Vegas Announce Five-Year Partnership Extension
Expanded collaboration includes presenting sponsorship of Resorts World LIVE
Lyft and Resorts World Las Vegas today announced a landmark five-year partnership extension designating Lyft as the Official Rideshare Partner of Resorts World Las Vegas, the premier integrated resort destination on the Las Vegas Strip. The agreement marks one of the most significant transportation partnerships in Las Vegas hospitality history.
Under the terms of the multi-year deal, Lyft will serve as the official rideshare platform recommended to the millions of guests who visit Resorts World Las Vegas annually. The partnership encompasses seamless in-app integrations, dedicated pickup and drop-off zones on property, co-branded activations, and exclusive guest offers available through the Lyft and Resorts World Las Vegas apps.
Guests of Resorts World Las Vegas, which features gaming, dining, entertainment, nightlife and over 3,500 hotel rooms across three of Hilton’s premium brands –– Hilton, Conrad, and Crockfords –– will benefit from priority Lyft access and streamlined transportation to and from the resort, Harry Reid International Airport, and destinations across the greater Las Vegas area.
The partnership will also feature joint marketing campaigns, loyalty program integrations, and VIP hospitality experiences designed to elevate every stage of the guest journey — from pre-arrival planning to departure.
In addition to the multi-year extension, Lyft will be the presenting sponsor of Resorts World LIVE, a new concert series delivering an electrifying lineup of headliners spanning rock, country, Latin and alternative music. The series will feature artists including Michelle Branch, Gente De Zona, Chris Janson, The Wallflowers, and many more.
"Renewing our partnership with Resorts World Las Vegas reflects the strength of what we've built together and our shared vision for what's ahead. At the core of this relationship is a mutual obsession with the customer experience — ensuring every guest who visits Resorts World and every rider who opens the Lyft app feels the difference that comes from two brands that put people first. This partnership goes beyond operations; it's about two industry leaders united by a commitment to excellence at the intersection of hospitality, entertainment, and innovation. We couldn't be more excited about the road ahead."
— Chase Smith, Senior Manager of Airport, Venue and Event Partnerships, Lyft
“As Resorts World Las Vegas looks toward the future and seeks new ways to elevate the guest journey, we’re proud to have Lyft helping drive that vision forward. Our partnership has built a strong foundation for innovation and growth, reflecting our shared dedication to delivering exceptional hospitality through world-class service and forward-thinking technology. We are thrilled to extend this partnership and look forward to what we can accomplish together in the years ahead.”
— Solomon Schwartz, Vice President of Sponsorship, Resorts World Las Vegas