Lyft is one of the most beloved consumer brands in North America. As we intensify our focus on riders’ and drivers’ needs, we’re excited to announce that Felipe Avila will join Lyft as Chief Marketing Officer.

Felipe joins Lyft following 20 years of experience leading consumer brands, most recently at The Container Store, where he directed brand strategy, collaborated with influencers like Marie Kondo and The Home Edit, and reimagined the company’s loyalty program. In his career, he’s worked on iconic brands like Chili’s Grill & Bar, Barbie, and Hot Wheels. Felipe is a customer-centric leader who clearly sees the opportunity ahead for the Lyft brand.

"I am thrilled to join an iconic, purpose-driven brand like Lyft,” said Felipe. “I look forward to partnering with David and the team to drive profitable growth by obsessing over our customers."